I worked at Track NZ for a few months as a freelancer with clients such as Air New Zealand, Westpac, AA Insurance, Exxon Mobil and McDonald’s. During my time at Track I produced most of McDonald’s digital material, from eDMs to banners and app content in campaigns that had incredible results. Some of McDonald’s campaign stats:

Best Month Ever:
- Downloads: #1 App on the App Store on launch day
- Total app users growth in November: +42,7%
- Total November redemptions growth vs October: 5.3x times

Battle of the Burgers:
- 100K New Zealanders voted through the app
- +69% app engagement growth throughout the month the campaign ran, compared to the non-campaign period
- +11% app users growth